Choosing a logo for your company or your product is hard work! There’s so much to convey, but how to do it? How do you capture the essence of who you are in a logo? Answer – you need someone to listen closely, to learn what is important about your firm or your product. Your preferences in color, shape, contrast – things that you probably didn’t know you had an opinion on, are also considered. Our graphic artists then takes those elements, looks for inspiration, and generates a diverse set of ideas for you to consider. You select what you like and don’t like and eliminate some of the ideas presented. By reacting to what is presented, a logo emerges.